minimal, potent, kind

Quiet skincare with loud results.

One clean look at who we are. Dive deeper to explore the full ritual.

3 steps, twice daily
0 fillers or fragrance
72h hydration hold
Minimal skincare bottles illustration

identity

Fresh, calm, and precise.

Soft gradients, breathable textures, always vegan.

science

Why it works

Clinical rigor meets botanical calm. No clutter, just clarity.

Read the approach →
proof

Trusted by editors

Minimal ingredients, maximal results—see the praise.

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brand language

Skin-first minimalism.

Less copy, more calm. See the colors, textures, and tone that guide every formula.

Pine Seafoam Ink Sand
vegan & cruelty-free

Designed to breathe.

Featherlight layers, recyclable packaging, a ritual that respects time and skin.

92% glow reported
50k community
1% to ocean cleanup